Marketing, Promotions & Events

The BID Huntingdon team, under the banner of Huntingdon First, carries out a number of campaigns and event promotions throughout the year targeting different customers through a variety of media including PR, email, social media, print, press, radio and outdoor events.

Markets for allThis website is designed to be customer-focused, lively and engaging with interactive social media in order to target people who should be choosing Huntingdon Town Centre to shop, visit our pubs and restaurants and use the wide range of local services.

Promotions are organised through campaigns and special offers, utilising Facebook and Twitter to target directly the people we want to ‘talk to’.

Information on transport, shop opening hours, car park locations and an easy-to-read FAQ on the Town Centre are also included with the aim being to make this a central hub for information on what’s going on in Huntingdon.

Business can make good use of the Business Directory to promote their business in full and the Town Rangers will deliver business information throughout the town on your behalf.

Here are just some of the BID Huntingdon projects:
Ten town maps and FREE paper guides locating the businesses in Huntingdon, Huntingdon LIVE – the bi-monthly magazine, Facebook, Huntingdon First website, French Market, Summer Entertainment and support of the Traditional and Farmers’ markets.

Project Performance Indicators:
•        Footfall counts
•        Business & customer surveys
•        Website usage statistics/Social media engagement